• What products in your store are hard to open?
• How many of those are your own store brands vs national brands?
• Which ones could be switched to easy-open packaging?
• At what cost?
• Which products offer the biggest bang for your buck, in terms of packaging costs vs customer satisfaction?
At OPENEZ, we can help you answer these questions.
We offer various services for retail stores, packaging designers, and manufacturers. These include surveying your stock to identify the products that pose the greatest threat of “wrap rage.” We also can run focus groups to enrich your understanding of how a switch to easy-open packaging would affect your customers… and their feelings about your store. Plus, we can help you make that switch by pointing you to appropriate easy-open solutions. We can refer you to package designers who are doing a great job with senior -friendly design.
Easy-open packaging: we make it easy.