But what if you could offer those same products to your customers in safe, secure…but easy to open…packages? What if you could reduce the wrap rage, and in the process increase your competitive advantage?
What if you could turn better packaging into happier customers?
If you’re interested, we should talk.
“We won’t buy it if we can’t easily open it.”
The senior population is the fastest-growing demographic in the United States. THEY are your current and future customers.
The headline above is from a letter written by a 61-year-old veteran and published a few years ago in Packaging Digest. The writer, who suffers from rheumatoid arthritis, describes the frustration she and other seniors feel when struggling with hard-to-open packaging.
The author also notes that hard-to-open packaging is a problem for “everyone who needs to get something open,” but it’s clear that such packaging has a particularly negative effect on your older customers. And with seniors representing some 16% of the US population, a figure that is increasing rapidly, it’s also clear that they are a significant part of your customer base.
At Openez, we believe the strategic implication is clear. If you want to move toward easy-to-open packaging…and fully realize the benefits of that decision…you should start by consulting with your older customers.
• What products in your store are hard to open?
• How many of those are your own store brands vs national brands?
• Which ones could be switched to easy-open packaging?
• At what cost?
• Which products offer the biggest bang for your buck, in terms of packaging costs vs customer satisfaction?
At Openez, we can help you answer those questions.
We offer various services for retail stores, packaging designers, and manufacturers. These include surveying your stock to identify the products that pose the greatest threat of “wrap rage.” We also can run focus groups to enrich your understanding of how a switch to easy-open packaging would affect your customers… and their feelings about your store. Plus, we can help you make that switch by pointing you to appropriate easy-open solutions.
Easy-open packaging: we make it easy.